Our tailored B2C research solutions enables you to connect with your target audiences and gather rich insights.
B2C Research
Key Consumer Segments We Cover
With InsightX, you gain a deeper understanding of your consumers’ needs, preferences, and behaviours—empowering you to create stronger connections, drive brand loyalty, and achieve measurable success in the marketplace.
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in your data with InsightB2C Consumer Needs
How We Add Value in B2C Research
Customer Journey Mapping
Understanding how consumers discover, evaluate, purchase, and remain loyal to your products or services.
Product & Concept Testing
From new product innovations to packaging designs, we test ideas with real consumers to ensure relevance, appeal, and success in the market.
Brand Health & Positioning
Assessing brand awareness, perception, and equity to identify opportunities for growth and differentiation.
Segmentation Studies
Identifying key audience groups and their specific behaviours, enabling you to target your marketing efforts effectively.
Pricing & Value Perception
Exploring how consumers perceive value, pricing, and affordability across product categories.
Usage & Attitudes (U&A) Studies
Capturing in-depth insights into how, when, and why consumers use specific products or services.
Loyalty & Retention Research
Identifying the drivers of long-term loyalty and satisfaction to help businesses reduce churn and increase customer lifetime value.
Customer Satisfaction & Large Trackers
We specialize in multi-wave tracking studies that measure customer satisfaction (e.g., NPS, CSAT) over time, helping brands monitor and improve performance.
